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Navigating the Ethics of Gift Giving: Creative Alternatives for Behavior Analysts


Red envelope with a "Thank you" card inside on a wooden surface. The script is elegant, conveying gratitude and warmth.

Gift-giving is a universal way of expressing gratitude and building relationships, especially as the holidays approach and the spirit of generosity is in full swing. For behavior analysts, however, this seemingly innocent act comes with ethical complexities. While clients and families often want to show appreciation through gifts—whether a box of cookies or a thoughtful handmade item—the BACB Ethics Code (1.12 Giving and Receiving Gifts) sets clear boundaries.


Why the “No Gift” Rule?The BACB prohibits behavior analysts from giving or accepting gifts with a monetary value exceeding $10. Even small gifts can unintentionally blur professional boundaries, invite conflicts of interest, or create the perception of favoritism. By adhering to this standard, analysts maintain trust and professionalism while ensuring that therapeutic relationships remain clear and unbiased.


But here’s the challenge: how can you honor a client’s gesture of gratitude without blurring boundaries or creating awkwardness? Let’s explore three thoughtful and proactive strategies to navigate these situations.


1. Communicate Early and Often (Setting Clear Expectations)

Set expectations at the very beginning of your professional relationship. A friendly email or conversation can go a long way in preventing misunderstandings later.


Here’s an example:

Subject: A Note About Gifts and Our Gratitude!

Dear [Client’s Name],We are so grateful for the trust you place in us to support [client’s name]’s journey. As part of our commitment to professionalism, we follow the BACB Code of Ethics, which means we are unable to accept gifts. We hope you know how much we value your appreciation—it inspires us every day!


Being upfront not only avoids uncomfortable situations but also reinforces your dedication to ethical standards.


2. Suggest Meaningful Alternatives ( Pinpointing Alternative Behaviors) 

Sometimes, clients want a tangible way to express their thanks. Redirect their generosity to something more personal and lasting.


  • Kind Words Matter: Encourage clients or families to share written notes of appreciation or leave feedback about your services. These heartfelt messages often mean more than a material gift.

  • Acts of Advocacy: Suggest they spread the word about your services in their community, which benefits both you and other families.


This approach not only honors their desire to express gratitude but also strengthens your professional relationship.


3. Create a “Thank You” Card to Give Back (Redirect)

When someone inevitably hands you a gift, it can be difficult to decline without risking hurt feelings. One way to ease the situation is by giving them something in return—a thoughtful card that expresses your gratitude while gently reminding them of the ethical guidelines.


For example:

“Thank you for your thoughtfulness! Your kindness means so much to us. As part of our professional code, we can’t accept gifts, but we deeply appreciate your gesture.”


Consider designing a fun and personalized card to give clients in these moments. Using an AI image generator, you can create vibrant, cheerful designs tailored to your practice’s vibe.


AI Card Prompts:

  • “A smiling sun holding a ‘thank you’ banner with cheerful pastel colors.”

  • “A cartoon tree with hearts growing as leaves, symbolizing gratitude and growth.”

  • “A playful group of animals (e.g., fox, rabbit, and owl) holding up a sign that says ‘Thank you for your support!’”

  • “A minimalist design of two hands forming a heart, with the words ‘Your kindness warms our hearts.’”


These cards add a personal touch while avoiding the ethical dilemmas of gift acceptance.


The Bigger Picture: Gratitude and Ethics

As behavior analysts, it’s essential to navigate these moments with warmth and professionalism. The goal isn’t to discourage gratitude but to channel it in ways that respect the BACB’s ethical standards and maintain clear boundaries.


When explaining the “no gift” rule, be mindful of the client’s feelings. Acknowledge their thoughtfulness and explain the rule in a way that doesn’t imply mistrust or judgment. For example:

“We truly appreciate your kindness, and while we can’t accept gifts, your support and gratitude mean the world to us!”


Your Turn: Share Your Tips!

How have you handled gift-giving situations with clients? What creative strategies have worked for you? Let us know in the comments below!


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